Monday, September 28, 2015

Week in Philly Tech 2015/09/28

RedLine13 Newsletter 1.0 

I was a day delayed putting out Next Week In Philly Tech because I was building the first newsletter for RedLine13.   I have read quite a few marketing books including "Traction: A Startup Guide to Getting Customers" by local entrepreneur Gabriel Weinberg and co-author Justin Mares.  While those books have been good, shedding light on the tactics and strategies, they don't always cover time investment and time expectations.

When sharing my thoughts recently with a marketing pro, their response
LOL! Marketing is a lot of work - which is mostly invisible to everyone else!
Then followed by detailed experiences and pitfalls that I appreciated immensely.  As a developer-for-life putting time into marketing is a big change.  I am not sure the following is the most important lesson in marketing, but definitely important for me during this transition.

Software development has an inherent pleasure response - code in, results out, yay.  Marketing is more like planting seeds, watering your plants every day, and one day seeing it just poke out of the dirt.  Exclaim victory but then realize you have so much more to go.   Marketing takes patience, immense investments in time and details while setting personal expectations for one not to get ahead of them self.  All this while no one else really notices.

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Monday September 28th

Bucks County Women In Tech
Location @ AWeber
We will hear more in depth from 3 WITs about their careers:  
Mali Patel, QA Manager @ LeadiD 
Michele Kopach, Radiologist @ Doylestown Radiology Assoc. 
Amber Heilman, Software Engineer @ AWeber

Tuesday September 29th

Software As A Craft
Location @ PromptWorks : 1211 Chestnut Street Suite 400, Philadelphia, PA 
For September's meeting, we'll focus on the craftsman/apprentice relationship, with A. Jesse Jiryu Davis talking about concrete steps you can take to be an effective mentor.

Location @ Industrious : 230 S. Broad Street, Philadelphia, PA
Jeremiah is a Technical Solutions Engineer for Puppet Labs.  He is a long time Linux user and most recently has focused on bringing automation solutions into heterogeneous IT environments.

6:30pm Being responsible for engineering quality with Grant Ammons
Bucks County Tech
Location @ MeetMe 100 Union Square Drive, New Hope, PA
In this talk, Grant Ammons focus on how "QA" has turned into a loaded word. Engineering leaders should be wary of creating departments where a "wall" can exist, that the work of quality can be thrown over.

Wednesday September 30th

6:00pm September JavaScript meetup
Philadelphia JavaScript Developers
Location @ Quorum at the Science Center : 3711 Market Street, Philadelphia, PA 19104
How can headless, automated tests be run in continuous integration against technologies that require a real GUI web browser?

6:00pm Android Lightning Talks
Android Alliance
Location @ Comcast Center : 1701 John F. Kennedy Blvd, Philadelphia, PA
This month we are going to have short talks on a variety of topics.

6:30pm NJ Tech Meetup Don Katz CEO Audible
NJ Tech MeetUp
Location @ Audible Inc. : 1 Washington Place, Newark, NJ
Fireside Chat With Don Katz

Thursday October 1st

5:00pm NumPy Creator Travis Oliphant
Philadelphia Python Users Group
Location @ Susquehanna 401 City Avenue, Bala Cynwyd, PA
He will be giving a talk discussing the continuing expansion of the Python community, industry trends, and Continuum Analytics’ role in shaping the future.

6:00pm Code For Philly Workshop #152
Code For Philly
Location @ Devnuts 908 North 3rd Street, Philadelphia, PA
Join us at our weekly workshop to learn about technology, sharpen your skills, and help Philly at the same time! 

6:30pm Ways to build an automation team
Automated Testing Philadelphia
Location @ PromptWorks : 1211 Chestnut Street Suite 400, Philadelphia, PA
One of the hardest parts of bringing automation to an organization can be simply getting started. How do you find the right people? How do you train your current people? Luckily, we have some answers for you! Bob Hefele from CoreDial and John Klose from Swift will each speak about their experiences and challenges in building a QA team focused around automation.

Friday October 2nd

Code For Philly
Location @ Liberty Lands Park - N.3rd St, Poplar St - 
This year N3rd Street officially turns one year old and Code for Philly (as well as many others) are helping celebrate. Check out the website for a comprehensive list of participants:

Wednesday October 7th

Big Data Developers in Philadelphia
Location @ IBM Office, Philadelphia, PA

Thursday October8th

Tech & GeoPhilly
Location @ Quorum at the Science Center : 3711 Market Street, Philadelphia, PA 19104
Philadelphia's third annual LocationTech event is an evening speaker series featuring technical talks on the convergence of open source and geospatial. This is presented by GeoPhilly and hosted by Azavea.  This event follows the JS.Geo conference in Philadelphia and is conveniently located in the same venue. 

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